Zara Home — Salt Studio

( ABOUT ) ( WORKS ) ︎ ︎ ︎ ︎︎

( ZARA HOME ) ^commercial
( DISTRICT VISION ) ^Photography
( UNIFORM BRIDGE with RYOO SEUNG BUM ) ^Commercial
( GUCCI )^Photography
( TEKLA ) ^{Fashion Film}
( STU x HANK GRUNER ) ^{Photography + Film}
( SONY X YOUNG CHUL KIM ) ^{Photography + Film}
( BEANPOLE WINTER 2024 ) ^{Fashion Film}
( BEANPOLE FALL 2024 ) ^{Fashion Film}
( VINOIR )^{Mood Film}
( ESSA with SEOJOON PARK ) ^{Fashion Film}
( BUNJANG KOREAN LUXURY RESALE REPORT) ^{Fashion Phtography}
( KREAM ft.MARTINEROSE,MARDIMERCREDI,
AAPE,OOFOS,SAFARISPOT) ^Commercial
( KREAM ft.ANDERSSONBELL,REPRESENT,SANSANGEAR,
UNDERMYCAR,TRUERELIGION ) ^Commercial
( KREAM ft.TRUE RELIGION,SUU,UNDERMYCAR ) ^Commercial
( KREAM ft.SANSANGEAR,RECTO,POLYTERU ) ^Commercial
( ACT PLUS ) ^{Fashion Film}
( BEANPOLE SUMMER 2024) ^{Fashion Film}
( JONATHAN OGDEN ‘TAKE ME BACK’ ) ^{Music Video}
( BEANPOLE SPRING 2024 ) ^{Fashion Film}
( SONY ZV-E1 ) ^Commercial
( BEANPOLE WINTER 2023 ) ^{Fashion Film}
( OLOA ) ^B^{rand Film}
( BEANPOLE with KANG HAE RIM and KIM KYUNG WOOK )
( BEANPOLE SPRING 2023 ) ^{Fashion Film}
( SHIHYO ) ^B^{rand Film}
( FILA White Rock 2022 )^{Fashion Photography}^/Film
( BEAKER SEONGSU ) ^B^{rand Film}^/Photography
( ZION Euljiro ) ^B^{rand Photography/Film}
( ZION ) ^{Brand Interview}
( FILA WINTER 2022 ) ^{Fashion Photography}^/Film
( BEANPOLE WINTER 2022 ) ^{Fashion Film}
( FILA GOLF 2022 FW ) ^{Fashion Photography}
( BEANPOLE 2022 FW ) ^{Fashion Film}
( COLLINS INCENSE ) ^{Brand Film}
( COMPOSITION STUDIO ) ^{Brand Film}
( THEORY “My Purpose” Artist Interview )
( GENESIS ROAD TRIP 2020 Seoul )
( PAP Magazine Exclusive Editorial ‘Living Things’ )
( Universal Music Korea:
FORTE DI QUATTRO ) ^{Album Photography}
( Universal Music Korea:
FORTE DI QUATTRO ) ^{Music Video}
( VASOL SUMMER ) ^{Brand Photo}
( GENESIS ROAD TRIP 2019 Monterey )
( J-US PROMOTION FILM )
( Universal Music Korea:
Sunwoo Yekwon ) ^{Album Photography + Interview}
( YIRUMA - RIVER FLOWS IN YOU ) ^Visualizer
( IGNANT )

( ZARA HOME )

ZARA HOME

ZARA HOME: JAMSIL FLAGSHIP STORE OPENING FILM

자라홈(ZARA HOME) 잠실 플래그십 스토어의 오픈을 기념하여 제작된 이 필름은 현대적인 스카이라인과
올림픽공원의 자연적 능선이 교차하는 잠실만의 독특한 이중성을 포착합니다.

본 프로젝트는 '도심의 숲'에서 '집의 안온함'으로 이어지는 매끄러운 시각적 전환에 집중했습니다.
도시의 풍경을 자연의 연장선으로 해석함으로써 외부 환경과 내부 공간 사이의 간극을 메우는 유기적인 흐름을 구현했습니다.
유려하고 몽환적인 시네마토그래피를 통해 자라홈을 시선이 편안하게 머무는 안식처로 그려냈으며
관객들로 하여금 마치 평온한 기억 속을 거니는 듯 공간을 유영하는 경험을 선사합니다.

ZARA HOME: JAMSIL FLAGSHIP STORE OPENING FILM

This film celebrates the opening of the Zara Home Jamsil flagship store, capturing the unique duality of the location—where the urban skyline meets the natural curves of Olympic Park.

The creative direction focuses on the seamless transition from the "urban forest" to the "comfort of home." By treating the cityscape as an extension of nature, the film creates a visual flow that bridges the gap between the exterior and the interior. With fluid, dreamlike cinematography, the project portrays Zara Home as a sanctuary where the eye can rest, inviting viewers to drift through the space as if moving through a serene memory.

Client ZARA HOME
Production SALT.STUDIO
Director YOUNG CHUL KIM
DP YOUNG CHUL KIM
Camera Assistant EUNGSU KIM
Edit & Colour YOUNG CHUL KIM
Gear Support SONY KOREA

© 2020 ALL IMAGES COPYRIGHT Salt.Studio

( ZARA HOME ) commercial
( DISTRICT VISIOIN ) ^Photography
( UNIFORM BRIDGE with RYOO SEUNG BUM ) ^Commercial
( GUCCI )^Photography
( TEKLA ) ^{Fashion Film}
( STU x HANK GRUNER ) ^{Photography + Film}
( SONY X YOUNG CHUL KIM ) ^{Photography + Film}
( BEANPOLE WINTER 2024 ) ^{Fashion Film}
( BEANPOLE FALL 2024 ) ^{Fashion Film}
( VINOIR )^{Mood Film}
( ESSA with SEOJOON PARK ) ^{Fashion Film}
( BUNJANG KOREAN LUXURY RESALE REPORT)
( KREAM ft.MARTINEROSE,MARDIMERCREDI,
AAPE,OOFOS,SAFARISPOT) ^Commercial
( KREAM ft.ANDERSSONBELL,REPRESENT,SANSANGEAR,
UNDERMYCAR,TRUERELIGION ) ^Commercial
( KREAM ft. TRUE RELIGION,SUU,UNDERMYCAR ) ^Commercial( KREAM ft. SANSANGEAR,RECTO,POLYTERU ) ^Commercial
( ACT PLUS ) ^{Fashion Film}
( BEANPOLE SUMMER 2024) ^{Fashion Film}
( JONATHAN OGDEN ‘TAKE ME BACK’ ) ^{Music Video}
( BEANPOLE SPRING 2024 ) ^{Fashion Film}
( SONY ZV-E1 ) ^Commercial
( BEANPOLE WINTER 2023 ) ^{Fashion Film}
( OLOA ) ^B^{rand Film}
( BEANPOLE with KANG HAE RIM and KIM KYUNG WOOK )
( BEANPOLE SPRING 2023 ) ^{Fashion Film}
( SHIHYO ) ^B^{rand Film}
( FILA White Rock 2022 )^{Fashion Photography}^/Film
( BEAKER SEONGSU ) ^B^{rand Film}^/Photography
( ZION Euljiro ) ^B^{rand Photography/Film}
( ZION ) ^{Brand Interview}
( FILA WINTER 2022 ) ^{Fashion Photography}^/Film
( BEANPOLE WINTER 2022 ) ^{Fashion Film}
( FILA GOLF 2022 FW ) ^{Fashion Photography}
( BEANPOLE 2022 FW ) ^{Fashion Film}
( COLLINS INCENSE ) ^{Brand Film}
( COMPOSITION STUDIO ) ^{Brand Film}
( THEORY “My Purpose” Artist Interview )
( GENESIS ROAD TRIP 2020 Seoul )
( PAP Magazine Exclusive Editorial ‘Living Things’ )
( Universal Music Korea:
FORTE DI QUATTRO ) ^{Album Photography}
( Universal Music Korea:
FORTE DI QUATTRO ) ^{Music Video}
( VASOL SUMMER ) ^{Brand Photo}
( GENESIS ROAD TRIP 2019 Monterey )
( J-US PROMOTION FILM )
( Universal Music Korea:
Sunwoo Yekwon ) ^{Album Photography + Interview}
( YIRUMA - RIVER FLOWS IN YOU ) ^Visualizer
( IGNANT )