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SALT.STUDIO uncovers the true identity of brands and people through film, photography, and end-to-end production. We value the distinct mood of every project. Driven by context over trends, and quality over speed, we pursue enduring outcomes that deeply resonate.

SAMSONITE RED 26SS
SAMSONITE RED IN SEONGSUFashion Film and Photography
SALT.STUDIO is proud to have collaborated on the rebranding project for Samsonite Red, marking its first major transformation in 16 years.
Shot in the vibrant streets of Seongsu-dong, Seoul, this collection of films and photography captures the city’s  unique, dynamic energy.16년 만에 새롭게 선보이는 Samsonite Red의 리브랜딩 프로젝트에 SALT.STUDIO가 함께했습니다.서울 성수동의 활기 넘치는 거리에서 서울 고유의 에너지를 담아낸 컬렉션 영상과 사진 작업을 진행했습니다.
Client SAMSONITE RED
Production SALT.STUDIO
Director YOUNG CHUL KIM
Director of Photography (D.O.P.) PARK GUNHEE
1st Assistant Camera (1st A.C.) PARK HYUNJUN
2nd Assistant Camera (2nd A.C.) HO JEONGPIL
3rd Assistant Camera (3rd A.C.) JEONGSEOK HWAN

D.I.T. HAN JUNGHOON
Hair & Make-Up STELLA SHIM
Assistant NO YOUJIN

Styling KIM JINSEOK
Styling TEAM KIM JINHONG, KIM CHOYOUNG
Art Director DUHYUN PARK (DUPARK)
Art Team HYUNJU HAN
Gaffer JIWOO HONG
Lighting Team MINWOO KIM (1st),
GYOUNGEUN PARK (2nd)
Colour & Edit YOUNG CHUL KIM
Assistants EUNG SOO KIM, YOOHAN GO,
SARANG PARK,TAEWON CHOI